What is Turnkey solution?
A turnkey solution is a complete, ready-made gambling platform supplied by a B2B provider, including software, games, payments and back office, which an operator can launch under its own licence.
The operator receives a pre-integrated package and can go live faster than by building its own technology. The supplier usually charges a set-up fee plus a share of revenue, and may offer managed services such as risk management or customer support.
Unlike a white label, the operator usually holds its own licence and carries regulatory responsibility directly, while gaining more control over branding, marketing and customer relationships.
Turnkey platforms are a common route into newly regulated markets, where operators need certified technology quickly. Suppliers may also offer to migrate an operator's players from an old platform to a new one, which is a complex project. Turnkey contracts often run for several years and can be costly to exit. Operators that grow large sometimes move from a turnkey supplier to their own in-house technology to cut costs and gain control over their product.